Here's the course rundown:
What A/B Testing is and Why You Need to Test
Day 1 covers the very basics of what an A/B test is and why testing is so important for every business with an online presence.
How Testing Works
One Day 2, see some real world examples of tests and understand more throroughly the mechanics behind how testing works.
What to Test
Day 3 explains how to look at a website and understand what is important to test and what isn't.
Different Test Types & Methods
A/B testing isn't simply one version vs another. Day 4 runs through a very other types of tests and the pros and cons of each.
Test Validation and Statistics
By day 5 you've got a good grasp of testing, but the statistics of test validation can be the most difficult part to grasp. We break it down in an easy to understand way that.
Test Interpretation and Iteration
On day 6 we cover what to do after you've run a test and how to interpret the results.
Sharing Test Results
Finally, on day 7 we'll cover how you can share the results of your testing with your colleagues and foster a culture of testing in your business.
Is this course right for me?
This course is useful for anyone involved in building or marketing websites.
Marketers
Testing should be and is quickly becoming an integral part of every aspect of digital marketing. From homepage designs, email copy, ad layouts, landing pages, and more, almost everything needs to be looked at through the lense of testing.
Analytics Team
Measurement is key to understanding and improving a business, and testing allows the measurement to get even more granular. Learn about testing to learn how to discover and improve the key levers in a business.
Designers & UI/UX Team
While design still relies on experience and skill, testing needs to become a part of the toolset for every designer and UX architect. Knowing when to test a new design or concept is key to understanding how to provide the best user experience.
Developers
New features, bug fixes, and site overhauls are all things which can be tested and measured for proven performance. Learn how A/B testing can ensure any new code is making the website perform better.
Directors and Execs
Understanding the underlying concepts of testing can help you create a culture of testing and continous improvement in your business.