Webinars

Watch and learn with these webinars covering everything from getting started in testing and optimization to advanced strategies.

REPLAYS

Learn what it takes to build and maintain a successful A/B testing team
  • The necessity of organizational buy-in and how to get it
  • Proper expectations and goals
  • The right tools for the job (testing and analytics)
  • Generating ideas that build trust and increase conversions
  • What the right team (internal or external) looks like

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Live Website Conversion Optimization Reviews

Watch the team at Convincify give live conversion optimization and A/B testing advice to attendee submitted pages.

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Learn what to do with losing A/B tests
  • Learn how the testing team at Sears handles losing and flat tests.
  • Proper test setup and data collection, so your tests aren't just win/lose.
  • Interpret the results of a losing test, so you're sure it actually lost.
  • Learn from losing tests, so that you understand WHY a test didn't win.
  • Plan follow-up tests, so that your next few tests will win.
  • Live optimization and testing advice for attendee submitted pages.

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Learn how experts find the right test ideas and how they prioritize them
  • Detailed interview with Scott Gude, VP of Analytics and Experimentation at Fanatics, where you'll learn how Fanatics (ecommerce for NFL, MLB, NBA, NHL, NASCAR, PGA, NBC Sports, CBS Sports, FOX Sports, and more) runs a world-class testing program.
  • Learn how experts identify areas of opportunity for testing
  • Learn how to prioritize test ideas to make sure you test the right things first
  • Live optimization and testing advice for attendee submitted pages

WATCH A REPLAY